A collaborative effort between myself and an early adopter of Thee Amplify Project aimed to bring more consumer enagement to events. ARCHETYPE.EXE was born as an all in one idea to make events more interactive and have audience members feel closer to the performers. ARCHETYPE.EXE is designed to be a hidden feature on the Amplify website and acts a personality test for website visitors to interact with. The primary purpose is to drive more website traffic through physical media sources such as QR-Codes and Posters. Additionally, ARCHETYPE.EXE acts as a e-mail capture to guarentee we add on to Amplify's growing mailing list.